It does not actually matter whether you have a fully-fledged website and blog for reputation building & promotion; it does not also matter whether you have another stream of promotion going on. It’s essential to include landing pages in your marketing journey, for a product, service or simply an event. There are several ways an effective landing page can help you: it has a higher conversion rate than the typical website, it has a better visual appeal and landing pages can be quite anticipating from the user point of view. So, there is no doubt that landing pages are integral.
However, as to which tool to choose for creating a power-packed, effective and superb landing page, you might be in a small confusion, since there are several landing page creation tools available. Out of the huge list, we can find that there is a tight competition between Lander, Instapage and GetResponse. This competition is one of the reasons why people find it hard to choose one from the trio. In this post, we shall have a side-by-side comparison of the three.
Lander, Instapage and GetResponse — the Basics
Lander, as you might have heard of, is a web-based solution that lets you design, create and publish landing pages, in a matter of a few minutes or so. Trusted by a lot of popular brands and products, Lander has covered a longer path to become one of the established names in landing page building. There is a huge collection of features, such as the big-enough collection of templates and analysis tools.
Instapage is also a dedicated landing page creation and building tool available through your web browser. There isn’t any need to install software or move on with related stuff. On the other hand, anything and everything of Instapage can be done through your web browser. It too has features such as quite useful integrations, apt templates etc. This tool is also trusted by thousands.
GetResponse is more than a typical landing page creator solution, to be noted here! Instead, GetResponse offers set of options for your marketing journey — such as newsletters, Autoresponders, webinars and lots more. In the list of its services, we have a strong-enough section of landing pages, making GetResponse one of the most discussed and widely used names in the industry.
Landing Page Templates — How Many & How Good?
Lander offers a cool collection of landing page templates you can use for references. Instead of starting from scratch, you can select the appropriate template from the suitable category; then, you can do whatever appropriate to get a better output. Talking of the collection, it consists of several categories like E-Commerce, Facebook, Bio, Portfolio etc and you can choose the best one.
Instapage is also rich in terms of available landing page templates, but the quality-quantity ratio isn’t that good. In a few other words, we can say that the collection isn’t that impressive from the productivity point of view. Of course, you have several categories to choose from and the numbers won’t disappoint you. For instance, there are different categories including Mobile App, Thank You and Webinar.
As we come to the third choice — GetResponse — things are pretty much impressive. The tool offers an impressive, effective and well-tailored collection of landing page templates. Since they have been designed with particular needs in mind, the conversion rates and suitability factors are way too high. There are more categories, which have a huge number of templates to choose from.
The Customizability Factor — Editing Your Landing Pages
Lander, as a landing page building solution, offers a satisfactorily good landing page editor, which can be used for an impressive good customization of your page. As you can see in screenshot, the whole editing page is classified into a few sectors, each of which is different needs. While its right-most sidebar gives you details on individual elements of your page, another one lets you insert additional elements into the page. The UI is pretty much simple, but you can’t have a from-scratch editing. There are several limitations in terms of code-stuff and the collection of elements is not that huge either.
Instapage is quite lagging behind when we consider the customizability factor. Of course, you’ll be able to change its title or the name of element, but an in-depth editing isn’t possible. It also needs to be noted that the interface does not seem professional at all. There are, as it can be seen in the screenshot, several elements that you can add, but it just sums up the whole capability of Instapage landing page editing section. For one, you cannot really be satisfied with the amount of elements given. Not too good, not too bad, we can say.
GetResponse has got the real nerve of it, when it comes to landing page editing and in-depth customization. As soon as you open the editing interface, you get a professional outlook, where the different sectors are arranged in easily-accessible manner. Several elements can be added, ranging from a simple button to an integrated PayPal button for receiving payments and all. In addition, there is something that sets GetResponse different. GetResponse editor lets you edit the HTML code of your landing page. So, it’s going to be awesome if you have an accordion or script to add.
How Much Lander, Instapage and GetResponse Cost?
One thing that may disappoint you is the fact that you don’t have a free plan with the three tools. Of course, you get free trials to use, during which you can find whether they’re suitable for your need. After that, you need to choose a suitable premium plan.
In Lander, the basic plan costs you $37 each month, which may seem quite substantial. However, there is a huge set of limits to be taken care of. For instance, the maximum number of monthly visits is 3000 and you can add up to only ten custom domain names. Also, there are Facebook integration and all.
The basic plan of Instapage is available for a monthly rate of $29, where you get unlimited pages, unlimited monthly visitors and unlimited domain names. The plan is quite limited in the sense that you lack options such as template import options and live chat support. It’s quite reasonable, though.
GetResponse is quite substantial when it comes to the pricing factor. The basic plan of GetResponse is available for a monthly fee of just $15. What has to be noted here is that you are going to have a power-packed email marketing & Autoresponders solution with GetResponse. In other words, you are going to save a lot of money when you get this landing page creation solution.
Integrations & Additional Options
Lander really disappoints us if we are to take the case of additional features and integrations available. There are no kinds of multiple publishing options or worth-noting integrations available. The company says about the integrations you can use, but the ones are not that good.
The scenario is more or less the same in Instapage, where the company talks a lot about integrations and the better options. However, it needs to be noted that Instapage gives you the options of advanced publishing — you do have a freedom to choose the most appropriate publishing method, like Facebook, Instapage or your own domain. But, as we come to integrations, it disappoints.
GetResponse is just awesome when it comes to the additional options, we can assure. For instance, you can easily integrate a variety of web-based services with GetResponse, such as PayPal, Slack, Soho, Shopify etc. All these can be done in a matter of a few clicks, which is a praiseworthy thing, we bet. In addition, there are some cool sub-domains you can use for your landing page if you don’t have a custom URL with you.
The Final Words — Or, Decision Time
So, we have gone through the various aspects of Lander, Instapage and GetResponse, analyzing which one is better. It can be seen quite clearly that GetResponse offers a lot of awesome features for an incredibly lower rate. As you’d see in the case of customizing, you have complete HTML editing and as we come to the case of integrations, there is a huge list of supported services and products. Even then, the price is quite a lot affordable, especially when we do consider the fact that you get a complete email marketing service with GetResponse. This is not to say that Lander or Instapage is bad; it just means that you should choose GetResponse when you need a value-for-money, effective and useful solution.